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INFOGRAPHIC DESIGN SERVICES
Infographics are graphic visual representations of data, info, or knowledge intended to present information quickly and clearly.
They can help improve understanding by utilizing graphics to enhance the human visual system’s ability to see patterns and trends.
What makes an awesome infographic?
Infographics are used to tell an audience something important.
Every successful business uses infographics to grab consumers’ attention and share information about its branding, services, or products.
Wondering about the elements behind creating an awesome infographic?
Here are a few of them.
Infographics of Every Size & Style
The goal of your infographic and the content that you want it to feature will determine the style and size of the final design.
Before making any decisions, think about what you want your infographic to convey to your consumers.
Once you have that answer, you can begin to figure out what style and size your infographic should be.
Here are a few examples of infographic styles.
Statistical infographics
These infographics are perfect for visualizing survey results or presenting data. Designers use images, icons, and charts with eye-catching colors and fonts to attract an audience.
A statistical infographic focuses entirely on the data you are presenting. There is always a story behind data results, and this infographic should tell that story. What are the end results? What does the data prove? Use this as fuel to show people why they need to understand this data.
Informational infographics
If you have a concept or topic that you want to introduce, informational infographics are the way to go. Usually, these infographics are divided into sections, and each section holds some key content. Depending on the design, you can number each section to differentiate between them. Each section should have a descriptive header so consumers know what they are reading about from the start. Keep in mind that these infographics should have a maximum of five sections, so you should only be talking about five key concepts.
List infographics
If your goal is to share some tips or list anything, then a list infographic is exactly what you need. Companies use list infographics to share things like examples and resources. Making a list infographic is a great way to keep your information organized and informative. These infographics are designed to be straightforward and eye-catching.
When designing this type of infographic, you should use different colors for each number so they stand out off the page. And, just because your infographic is in list form, doesn’t mean you need to stick to a traditional list style. It doesn’t need to read straight from the top to the bottom. You can play around with the design and either have points circle around a key topic or put each point on the list inside a different colored icon. Get creative and make a list that will stand out.
Sizes
The type of infographic you decide on will also determine its size. Simple infographics that don’t include a lot of content are typically smaller and quicker to make. The “average” vertical infographic that will fit on any website or blog is usually 600 pixels in width and around 1800 pixels in length. The average horizontal infographic should be 1200 pixels in width and 900 pixels in height.
Infographics that feature lots of data or other content will always exceed those measurements. Some of them may also feature 2-D images, which will make their size even larger.
While size is an essential aspect of creating infographics, the content they feature should always be the key focus.
Why we Love Infographics
Putting Infographics to Work
Infographics were created to convey important content to the public.
Now, they are used in almost every workplace as a vital way to advertise and introduce new topics and products.
Infographics bring a creative mindset to the workplace, and it is key to utilize that creativity and make your infographics work just as hard as you do.
Here are a few ways you can put your infographics to work.
Create your infographics with a certain audience in mind
If you create your infographics with a specific audience in mind, the infographics will take care of the rest. Creating your message with certain people in mind is half of the hard work. You will need to do research and clearly convey why the information should be featured on an infographic. Then, your consumers will react. If you are promoting a product or service with your infographic, you will be expecting to see results. Your target audience will produce those results that you are looking for, as they are people who are already interested in your products or services. By creating your infographics with your target audience in mind, you will boost sales and create more traffic.
Create an amazing headline
Your infographics should be captivating from the very beginning. If the first thing that people read stands out, then they will be more likely to read the rest of the content. The same concept stands for anything – a website, a blog post, an advertisement. Creating a killer headline will give you that edge you need to stand out.
A great headline will describe the overall infographic as well as get the audience’s attention. Also, it will be short enough to read in glance. It should not exceed 80 characters. Keeping the headline short and sweet will attract people to read it. Once people read a great headline, they will read the rest of the infographic, and your content will reach your audience, which is a main goal.
Correct information
Making sure all your data and facts are correct will ensure that your infographics are successful. When your audience reads your content, they are assuming that it is all true, and it should be. You will need to take time to research and face-check your data and statistics. Presenting consistently correct information to your consumers will show that you care about them and that you want to provide them with valuable information. It is also great for your reputation as a business or brand.
Keep a focus
Don’t get sidetracked when creating your infographics. Once you determine what an infographic is going to be about, stick to it. You want to inform people about a specific topic, not spew a bunch of random information at them. What is the point of your infographic? What is the story behind it? Think about that while you are creating and editing. Your consumers will appreciate reading an infographic that has a point and makes it clear throughout all of its content.
What’s the ROI of infographics?
Many companies wonder about the return on investment (ROI) of infographics. Does the money they are spending on these graphics make sense? In the end, does their investment into their infographics increase their sales and boost traffic? You’re probably wondering the same thing about your own infographics.
The ROI of infographics is always high, and we will tell you why.
A visual advantage
Studies show that people are actually searching the web for infographics. Lifelearn.com published a study that shows their infographic searches went up by 800% between 2012 and 2015 – that’s a lot of searches!
People like infographics because they are simple and get straight to the point. They aren’t loud advertisements dripping with sales incentives. Instead, they are informative blurbs that remain pretty memorable after reading them. The ROI of infographics is high because right now, they are what people want to see, both online and in person.
Amazing color
Xerox published a PDF about the importance of color in infographics. According to their studies, ads with color attract consumers 82% more than ads without color. Infographics always feature lots of color and bright, bold fonts and images. These elements are eye-catching to consumers and makes them want to read infographics.
Color is a large part of why the ROI of infographics is so high. Humans are just attracted to a variety of colors, and we will be much more likely to look at or read something that features lots of color. Infographics give us the ability to create visually appealing content with colors that will attract any consumer.
People want to share them
Studies have shown that people are three times more likely to share infographics than any other visually appealing content online. This goes for both social media and throughout the Internet in general. People are constantly sharing awesome infographics they find online, which is one of the reasons why their ROI is so high right now. The more consumers see an awesome infographic, the more exposure that brand will get. Whether the infographic is promoting a product or service, or just informing consumers about the brand, it will increase sales and traffic because of how many times it is shared. How cool is that?
A great marketing technique
At the end of the day, brands want consumers to use their products or services. They are constantly looking for ways they can market themselves and make themselves stand out from the crowd.
Infographics will definitely make you stand out. If you create compelling, informative content and pair it with bright colors and bold fonts, your infographics will serve as a successful marketing technique. Marketing yourself can be quite a challenge, but infographics take away some of the stress by having that high ROI that you’re looking for. Hiring designers to create your awesome infographics is something that will be very rewarding in the long run. These designers know exactly what they’re doing and will be able to create amazing infographics for your brand.
Frequently Asked Questions
How much do you charge?
That comes down to volume of pages, integrations, and also monthly work vs. one-time work.
