About Us

We build audience-first digital experiences with lasting connections.

We are a modern team of digital explorers and adventurers, inventors and innovators that works collaboratively to create cohesive strategies that help ambitious brands connect with their audiences across all channels that's both engaging and memorable.

Your project is our passion. We’ve honed our craft through years of formal and self-guided education, including work at some of the world’s top agencies.

At the heart of our culture is an unrelenting drive to inspire & connect. Each team member’s diverse skill set contributes to a uniquely collaborative energy.

About Us

We build audience-first digital experiences with lasting connections.

We are a modern team of digital explorers and adventurers, inventors and innovators that works collaboratively to create cohesive strategies that help ambitious brands connect with their audiences across all channels that's both engaging and memorable.

Your project is our passion. We’ve honed our craft through years of formal and self-guided education, including work at some of the world’s top agencies.

At the heart of our culture is an unrelenting drive to inspire & connect. Each team member’s diverse skill set contributes to a uniquely collaborative energy.

Greg Deuser Creative Director/Co-Founder of Advanced Web Formula
Professional Insight:

“The best way to predict the future is to design it.”

R. Buckminster Fuller

Greg Deuser
Creative Director /Co-Founder

30+

YEARS EXP.

Greg is our resident OG of brand strategy & design. Bringing decades of experience working from both the client and agency side, he understands the content and strategy that brands need to elevate their market impact.

As the leader of our agency’s direction of branding, design & online strategy Greg is always on fire with ideas, his passion and excitement is contagious to staff and clients alike.

His brand expertise, passion, creative leadership and strategic vision guides our agency to create meaningful brand expressions that connect strategy and design for each and every client.

Greg Deuser Creative Director/Co-Founder of Advanced Web Formula

Greg Deuser
Creative Director
/Co-Founder

30+ YEARS EXP.

Greg is our resident OG of brand strategy & design. Bringing decades of experience working from both the client and agency side, he understands the content and strategy that brands need to elevate their market impact.

As the leader of our agency’s direction of branding, design & online strategy Greg is always on fire with ideas, his passion and excitement is contagious to staff and clients alike.

His brand expertise, passion, creative leadership and strategic vision guides our agency to create meaningful brand expressions that connect strategy and design for each and every client.

Professional Insight:

“The best way to predict the future is to design it.”

R. Buckminster Fuller

Caleb Hubbartt
CTO/Co-Founder

17

YEARS EXP.

Caleb Hubbartt leads the technical operations at AWF and is responsible for keeping us on the forefront of developing technology and custom integrations.

With over 20 years as a Certified Cisco Network Professional, Caleb brings a wealth of knowledge to the table. His vast experience covers everything from programming to data analysis to WiFi systems, to design of 911 operations centers. His work in mission critical environments, he developed a reputation early on for providing efficient solutions to monumental problems. There’s no problem that can’t be solved.

Hubb’s also an accomplished musician and artist in both the Austin, TX and St. Louis, MO areas, bringing a unique and creative perspective to our team. Merging creative arts and technology have been at the forefront of his life’s work. Videography, drone piloting, live streaming and music production are just a few areas of expertise.

Caleb Hubbartt CTO/Co-Founder of Advanced Web Formula
Professional Insight:

“Automations make the world go round.”

Caleb Hubbartt CTO/Co-Founder of Advanced Web Formula

Caleb Hubbartt
CTO/Co-Founder

17 YEARS EXP.

Caleb Hubbartt leads the technical operations at AWF and is responsible for keeping us on the forefront of developing technology and custom integrations.

With over 20 years as a Certified Cisco Network Professional, Caleb brings a wealth of knowledge to the table. His vast experience covers everything from programming to data analysis to WiFi systems, to design of 911 operations centers. His work in mission critical environments, he developed a reputation early on for providing efficient solutions to monumental problems. There’s no problem that can’t be solved.

Hubb’s also an accomplished musician and artist in both the Austin, TX and St. Louis, MO areas, bringing a unique and creative perspective to our team. Merging creative arts and technology have been at the forefront of his life’s work. Videography, drone piloting, live streaming and music production are just a few areas of expertise.

Professional Insight:

“Automations make the world go round.”

Rob Cova CEO/Founder of Advanced Web Formula
Professional Insight:

“The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and then starting on the first one.”

Mark Twain

Rob Cova
CEO/Founder

19

YEARS EXP.

Rob is obsessed! Full-on type “A” obsessed!
But in a good way. At least where our clients are concerned. Honestly, Rob is a bit of a Mad Genius when it comes to SEO, Social Marketing, Data-Points. OMG… Data-Points! He goes on and on.

Rob truly is the hub of our agency for alot of reasons. He’s the one that keeps us all on track, on time, and in budget on a day-to-day basis.

But wait, there’s more… Rob is also the architect of our custom project management system and campaign automation platform. To say he wears a lot of hats would be an understatement. But he loves this stuff. This is where he thrives. For the rest of the team, it’s often a love/hate relationship, but in the end, he drives us all to do our absolute best. For that we’re greatful… and our clients are too.

Rob Cova CEO/Founder of Advanced Web Formula

Rob Cova
CEO/Founder

19 YEARS EXP.

Rob is obsessed! Full-on type “A” obsessed! But in a good way. At least where our clients are concerned. Honestly, Rob is a bit of a Mad Genius when it comes to SEO, Social Marketing, Data-Points. OMG… Data-Points! He goes on and on.

Rob truly is the hub of our agency for alot of reasons. He’s the one that keeps us all on track, on time, and in budget on a day-to-day basis.

But wait, there’s more… Rob is also the architect of our custom project management system and campaign automation platform. To say he wears a lot of hats would be an understatement. But he loves this stuff. This is where he thrives. For the rest of the team, it’s often a love/hate relationship, but in the end, he drives us all to do our absolute best. For that we’re greatful… and our clients are too.

Professional Insight:

“The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and then starting on the first one.”

Mark Twain

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"Advanced Web Formula was very accommodating to our specific needs. Easy to work with and very quick response to emails and text. Very satisfied and would recommend them highly! I give them 5 Stars!!!!"

Matt Baalman / Winduk Decoys