Website SEO Audit +Report

We'll show you a "big picture" view to more organic traffic and sales.

The information captured during the auditing process allows our team to make impactful recommendations for your specific website and situation.

Looking to improve your online pressence?

Our website SEO audit +report will give you the data you need to get your SEO working properly.

Website SEO Audit +Report

We'll show you a "big picture" view to more organic traffic and sales.

The information captured during the auditing process allows our team to make impactful recommendations for your specific website and situation.

Looking to improve your online pressence?

Our website SEO audit +report will give you the data you need to get your SEO working properly.

What is an SEO Audit

An SEO audit is the process of analyzing how well your web presence relates to best practices – it is the first step to creating an implementation plan that will have measurable results.

The initial stage of the audit is to identify any foundational SEO/SEM issues as well as any missed oportunities to provide increased SEO performance and gains in qualified traffic.

The SEO audit can reveal

  • Technical SEO issues
  • Website structure issues
  • On-page SEO issues
  • Potential off-site problems
  • User experience issues
  • Content gaps and opportunities
  • Competitive marketplace insights
Brand Experience

An audit is a standard procedure that should occur on a regular basis – It is essentially a “health check” for your website.

For sites that rely on dynamic “user generated” content this should be done more frequently as their conent evolves. For sites representing stable product and/or service based company it is recommended that an audit is performed 1-2 times a year, or when a substantial amount of new content, products or service additions are added to the site.

Brand Experience

What is an SEO Audit

An SEO audit is the process of analyzing how well your web presence relates to best practices – it is the first step to creating an implementation plan that will have measurable results.

The initial stage of the audit is to identify any foundational SEO/SEM issues as well as any missed oportunities to provide increased SEO performance and gains in qualified traffic.

The SEO audit can reveal

  • Technical SEO issues
  • Website structure issues
  • On-page SEO issues
  • Potential off-site problems
  • User experience issues
  • Content gaps and opportunities
  • Competitive marketplace insights


An audit is a standard procedure that should occur on a regular basis – It is essentially a “health check” for your website.

For sites that rely on dynamic “user generated” content this should be done more frequently as their conent evolves. For sites representing stable product and/or service based company it is recommended that an audit is performed 1-2 times a year, or when a substantial amount of new content, products or service additions are added to the site.

Digital Experience

What makes for a
good SEO Audit

First and foremost, an audit should be comprehensive. It should cover both structural and content components affecting your SEO visibility. It should provide a “big picture” view of what is happening in your current state. Any missing pieces could result in unnecessary or improper recommendations.

Your audit should be easy to understand. As a business owner, you should be able to connect the dots as to how SEO issues are affecting your online priorities, goals, or revenue. Any and all recommendations should clearly ladder up to your overarching business objectives.

Finally, your SEO audit recommendations should be actionable. There should be a clear path to completion; prioritized with projected impact and effort associated with each recommendation. The output of any SEO audit should accurately convey an easy-to-follow roadmap.

Digital Experience

What makes for a
good SEO Audit

First and foremost, an audit should be comprehensive. It should cover both structural and content components affecting your SEO visibility. It should provide a “big picture” view of what is happening in your current state. Any missing pieces could result in unnecessary or improper recommendations.

Your audit should be easy to understand. As a business owner, you should be able to connect the dots as to how SEO issues are affecting your online priorities, goals, or revenue. Any and all recommendations should clearly ladder up to your overarching business objectives.

Finally, your SEO audit recommendations should be actionable. There should be a clear path to completion; prioritized with projected impact and effort associated with each recommendation. The output of any SEO audit should accurately convey an easy-to-follow roadmap.

What we analyze in
an SEO Audit

While SEO audits may vary slightly, each one should analyze basic technical SEO “table stakes” such as sitemaps, server errors, and metadata. At a high level, an audit should cover off on accessibility, indexation, and optimization.

In an SEO audit at AWF, our experts analyze elements across the following categories:

Advertising & Content Experience

Technical Audit

  • Indexation analysis
  • Status codes
  • Redirects
  • Page speed
  • URL structure
  • Robots.txt
  • XML sitemap
  • Canonical tags
  • Duplication
  • Crawlability
  • Legacy domain issues
  • Off-page analysis
  • Mobile SEO analysis
  • International SEO analysis

On-page Audit

  • Site content structure
  • Keyword research
  • Page copy theme analysis
  • Keyword use
  • Meta Data analysis (page titles, meta descriptions, heading tags)
  • Schema
  • User experience
  • Images & video
  • Internal linking
  • HTML sitemap


Server log Audit

  • Crawl budget analysis
  • user agent analysis
Advertising & Content Experience

What we analyze in
an SEO Audit

While SEO audits may vary slightly, each one should analyze basic technical SEO “table stakes” such as sitemaps, server errors, and metadata. At a high level, an audit should cover off on accessibility, indexation, and optimization.

In an SEO audit at AWF, our experts analyze elements across the following categories:

Technical Audit

  • Indexation analysis
  • Status codes
  • Redirects
  • Page speed
  • URL structure
  • Robots.txt
  • XML sitemap
  • Canonical tags
  • Duplication
  • Crawlability
  • Legacy domain issues
  • Off-page analysis
  • Mobile SEO analysis
  • International SEO analysis


On-page Audit

  • Site content structure
  • Keyword research
  • Page copy theme analysis
  • Keyword use
  • Meta Data analysis (page titles, meta descriptions, heading tags)
  • Schema
  • User experience
  • Images & video
  • Internal linking
  • HTML sitemap


Server log Audit

  • Crawl budget analysis
  • user agent analysis
Digital Experience

What to expect during and after an SEO Audit

A properly performed SEO audit may take from 1 to 3 weeks. During this time an SEO specialist is analyzing and uncovering SEO opportunities on your website. Additionally the SEM Stategy analysis and report may add an additional 1-2 weeks to complete.

In any given website audit, there are a few low-hanging opportunities discovered. When these types of insights are unearthed, our team will pass them along right away. This provides an opportunity to recover visibility while the remainder of the audit is carried out.

After the audit has been completed, your team will be invited to a presentation in which your SEO specialist will talk through the findings and recommendations. The AWF SEO team will walk you and your team through the roadmap to completion so you know what to expect and when. In addition, you will receive a comprehensive analysis of your site’s health. All of these are customized to you and your specific situation.

Digital Experience

What to Expect During and after an SEO Audit

A properly performed SEO audit may take from 1 to 3 weeks. During this time an SEO specialist is analyzing and uncovering SEO opportunities on your website. Additionally the SEM Stategy analysis and report may add an additional 1-2 weeks to complete.

In any given website audit, there are a few low-hanging opportunities discovered. When these types of insights are unearthed, our team will pass them along right away. This provides an opportunity to recover visibility while the remainder of the audit is carried out.

After the audit has been completed, your team will be invited to a presentation in which your SEO specialist will talk through the findings and recommendations. The AWF SEO team will walk you and your team through the roadmap to completion so you know what to expect and when. In addition, you will receive a comprehensive analysis of your site’s health. All of these are customized to you and your specific situation.

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Questions?
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Timezone: Chicago
Summary
30 Minutes
SEO Audit +Report
Agent
TS

What to Expect in the Audit Process

Here’s what we’ll cover during our calls and consultations.

Overall SEO Health

An overall review to assess your website's current performance issues like broken links, redirects, or blocked pages.

SEO Campaign Scope

Actionable tactics you need to focus on to increase traffic.

Areas of Improvement

What to change to correct any obstacles standing between where you are now and where you would like to be.

Deliverables Needed

Mapping our "solutions" to the needs of your site.

Growth Opportunities

"Low hanging fruit" that you can attack right away for results.

Expected Results

A realistic easy-to-follow roadmap of how long it will take to meet your goals.

Why It’s Important to Audit Your Website on a Regular Basis

Your website is the “hub” of your online brand – so, it’s important to have regular checkups to ensure everything is in order. It’s also important to note that your website is a living digital property, it’s typically not stagnant for long periods of time.

In any given year, content is added and/or removed from your site. It is for this reason that audits should occur on a regular basis. We recommend that websites be audited a minimum of once per year. That allows your teams to fix critical issues as they arise.

Brand Experience

There are other parts of SEO which you should pay attention to after your audit to make sure you stay competitive. After all, the technical foundation isn’t the end of the road for SEO success. It’s important to pay attention to your competition’s SEO activity, keep an eye on the newest search engine best practices, and maintain local SEO best practices if your business depends on customers visiting a physical address. All of these are elements of a successful SEO strategy and should be a corollary to your audit and ongoing SEO maintenance.

Brand Experience

Why It’s Important to Audit Your Website on a Regular Basis

Your website is the “hub” of your online brand – so, it’s important to have regular checkups to ensure everything is in order. It’s also important to note that your website is a living digital property, it’s typically not stagnant for long periods of time.

In any given year, content is added and/or removed from your site. It is for this reason that audits should occur on a regular basis. We recommend that websites be audited a minimum of once per year. That allows your teams to fix critical issues as they arise.

There are other parts of SEO which you should pay attention to after your audit to make sure you stay competitive. After all, the technical foundation isn’t the end of the road for SEO success. It’s important to pay attention to your competition’s SEO activity, keep an eye on the newest search engine best practices, and maintain local SEO best practices if your business depends on customers visiting a physical address. All of these are elements of a successful SEO strategy and should be a corollary to your audit and ongoing SEO maintenance.

"Exeptional website design and SEO company. Rob is very informative, always has great ideas for my website and my overall business in general."

Douglas Kline / Douglas Concrete & Construction