Advanced Web Formula

How to share access to Google Analytics
(Easy Step-by-Step Guide)

We’ve got you covered with a simple step-by-step guide that will take you through the process of sharing Google Analytics Access.

Whether your needing access or giving access, sharing Google Analytics Access is an absolutely crucial step in working with team members to ensure everyone can contribute. We’ve got you covered with a simple step-by-step guide that will take you through that process.

How to share access to Google Analytics

First things first, you’ll need to have the login credentials to the email associated with your website property. If you don’t know your login, we recommend contacting Google Support to regain access to your Analytics account.

Step 2. Click the “Admin” button

In the bottom left corner, you will see a small gear icon with the word “Admin” next to it. See the screenshot below to help locate it.

Step 3. Select account access management

In the account, click the Account Access Management button. It’s located in the top left column, second position.

Side Note: You also have the option to give user access at the “Property” and “View” levels if you don’t want this user to have access to every property or view in the account.

Step 4. Add a new user

Click the blue plus to add a new user to your account, property, or view. See screenshot.

Step 5. Enter the contact email

Now copy and paste the email of the person you want to grant access to the account. If you are working with AWF and do not have an email to complete this workflow, don’t hesitate to contact us.

Side Note: Make sure the “Notify new users by email” is checked.

Step 6. Select the permissions you want

Select the level of permissions needed by checking an appropriate box.

Not sure what level of permission you need to provide the proper access? We’ve outlined them below:

Administrator – Full control of Analytics. This title used to be “Manage Users” permission.

Editor – Full control of settings at the property level. Cannot manage users. Includes “Analyst” role. This title used to be “Edit” permission.

Analyst – Can create, edit, delete, and share property assets. Can collaborate on shared assets. Includes “Viewer” role. This title used to be “Collaborate” permission.

Viewer – Can see report and configuration data; can manipulate data within reports (e.g., create a segment, add a secondary dimension); can create personal assets, and share them, and see shared assets. Cannot collaborate on shared assets. This title used to be “Read & Analyze” permission.

If you find yourself needing more clarification on each of these levels of permission then check out Google Analytics Help for an in-depth rundown.

Step 7. Select "Add"

In the upper right corner, you should see a blue button that says “Add” to confirm that your change was submitted. Click that, and you are done!

That’s it. You have successfully shared access to your Google Analytics.

If you have any questions or need help, please don’t hesitate to contact us.

Is there a difference when setting up Universal Analytics compared to GA4?

If your needing to share access to your GA4 account the steps above are correct for you as well. The only difference is the option to share “view” access is no longer available in Google Analytics 4 because it was removed from the interface.