How to Rebrand Yourself | 7 Elements to Consider
In today’s world, art and visuals have become key to connecting with people. Brand identities are no longer just depicted by their products and advertisements; everything from color to the tone of posts defines them. If you feel like you need to scrape parts of your old identity off and build a new one, you need to rebrand yourself instead of just going for a refresh. If you’re considering this, let us take you through the major elements you need to remember throughout the rebranding process.
The first and most crucial element of a rebrand is the reason behind the decision. Maybe it was the controversy around your brand’s theme, or perhaps you want to make your business more relevant to today’s world; no matter the case, define the reason clearly for your team members and your brand designers. Here are some of the questions you need to answer clearly:
- Are we rebranding to be more inclusive?
- Do we want our brand’s theme to be more apparent through rebranding?
- Will our new look be suitable for all our audiences?
- Is the rebranding attractive enough for modern times?
- Do we want to change our brand’s theme for a new mission statement?
- Is our new theme addressing consumers’ problems with our previous one?
Identify your answers beforehand so that you have a clear goal with your redesign.
After defining your reason, sketch out your design plan to give your rebranding experts a direction to move ahead. This can include a color palette, possible designs for your logo, and websites with designs that inspire you. It will also help to identify the brand assets and design elements from your previous branding theme that you want to keep and the ones you want to let go of. Collecting and displaying your preferences right at the beginning of the process will ensure that you do not have to ask for repeated revisions later. This will save you time and resources.
Relevance to Brand Identity
Employee and Consumer Input
A brand is more than its owner’s ideas; many stakeholders work together to make its vision a reality. It’s only fair that their values be considered when the outlook of a brand changes. Input from all stakeholders is vital to an effective rebranding plan. Discuss the shortcomings of your previous design with your team and see if they agree and expand on it; you may find fresh perspectives that you hadn’t explored before. Encourage them to brainstorm and come up with better ideas; you can use these when giving guidelines to your creative team. Similarly, you can ask for reviews from a few old, loyal consumers before and after rebranding, as nothing can compare to first-hand consumer insight.
Inclusiveness and Respect
No matter the niche you operate in, you’ll find your audiences much more aware, much more vocal than they were a decade or two ago. As a result, ensuring inclusiveness and acceptance of all has become critical to every brand’s survival. This goes beyond incorporating diversity in your advertisements. Add features in your products and packaging that facilitate their access to disabled individuals and make sure your rebranding is not offensive to people of any race, color, or gender.
As the global pollution and climate crises worsen, consumers are moving towards less wasteful, more conscious choices. Consequently, with the passage of time, people will increasingly opt for sustainable businesses and criticize environmentally unethical practices. Consider your rebranding as an opportunity to evolve with time: incorporate planet-friendly decisions, themes, and products to stay relevant and play your part in moving toward a greener future. Reduce your packaging waste, think of a recycling plan, and come up with innovative ideas to let your audiences know that you care.
Rebranding is an enormous task that goes beyond changing the logo, so gauging your team’s expertise is essential before embarking on their journey. If your business doesn’t deal directly in design and art, chances are that your employees will not be trained to tackle the task. Redesigning is often not a one-person job and demands one to look into multiple facets of the change, such as competitor practices, consumption trends, best design practices and tools, and the company’s agreement. Additionally, it’s in your best interests to get your brand refurbishing right the first time you roll it out to the masses. It’s crucial that you consider the skills of the people you have at hand carefully. Outsourcing the task to individuals and companies holding expertise in brand redesigning is a much safer choice.
A rebrand alone won’t speak for yourself; you need to narrate the story behind it to your audiences. Many businesses plan to come out with their rebranding at the same time as a new launch to give the audiences a taste of what the future holds, and it’s a good strategy to get relevant consumer feedback about the user experience of your newly refurbished products or services. Making videos is a tried and tested method to engage with the audiences better in this regard, as compared to dropping a tweet and changing the whole outlook in an instant. Get your communication team on board with your branding experts and plan the way to break the news.
The right rebranding decisions can set your company to connect better to its audiences for a long time to come. Just make sure you remember your reasons, stay linked to your brand’s identity, get input, and hire the right set of experts for the job. Communicate your expectations clearly, and be sure to let the audience know your reasons. In this way, you’ll have a holistic journey. You can always contact us at Advanced Web Formula to aid you in the process.